Case Studies

Real People. Real Results.

Real founders, doctors, and coaches, and the content systems, strategy, and proof behind the growth they've seen.

Dr Zainab Tajir → 3.5K to 21K+ followers in under 60 days.
Case 01Fertility Expert

Dr Zainab Tajir → 3.5K to 21K+ followers in under 60 days.

A Hindi-first content strategy built to help a fertility expert reach more of the people she wanted to speak to.

The Challenge

Dr Zainab had valuable knowledge to share, but her content wasn't consistently reaching her Hindi-speaking audience.

The goal was to turn complex fertility topics into short, relatable videos that people would actually stop, watch, share, and save.

Our Strategy

We built a Hindi-first content system around the questions her audience was already asking.

Each video combined strong hooks, relatable visuals, and simple explanations, making complex topics easier to understand while keeping the content engaging from the first few seconds.

Content That Delivered
Instagram Reel insights showing view and engagement stats
Instagram Reel insights showing view and engagement stats
Instagram Reel insights showing view and engagement stats
The Results
3.5K → 21K+
Followers in under 60 days

The growth wasn't built around posting more for its own sake. It came from understanding the audience and creating content around the topics and questions they genuinely cared about.

Dr. Zainab Tajir
Case 02Fertility Expert

Dr. Zainab Tajir → 200+ organic enquiries every month, with ₹0 ad spend.

200+
Organic enquiries every month
Challenge

Dr. Zainab was spending thousands on ads every month to generate leads and grow her audience, as organic reach wasn't consistently bringing in enough enquiries.

Strategy

We built content around the real questions her patients asked in the OPD and the questions TTC women were searching for late at night on Google.

Execution

Educational reels, myth-busting, FAQs, trending formats, and a comment-to-DM system, supported by automations to help filter high-intent enquiries from irrelevant messages.

Results
Enquiries / month
200+
Ad spend
₹0
To build the system
90 Days
Organic through Instagram
100%
Proof of Demand

The content didn't just generate views. It drove people to take action.

Reel 1
Reel interactions46K
Profile visits7,307
Bio link taps151
Reel 2
Reel interactions16K
Profile visits3,925
Bio link taps193

We stopped relying on ads. Now Instagram consistently brings us enquiries.

Dr. Zainab Tajir
Dr. Zainab Tajir
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Dr. Neha Yadav
Case 03Dermatologist

Dr. Neha Yadav → 14K to 23K+ followers and ₹50K+ in brand deals in 30 days.

14K → 23K+
Followers in 30 days
Challenge

Dr. Neha was boosting reels to generate views, but her content lacked a clear strategy and recognisable identity. There were no consistent brand colours, visual system, or defined content direction.

Strategy

We built a content system around rating and ranking formats, budget skincare recommendations, and educational content designed around topics her audience actively cared about.

Execution

We created a recognisable visual identity, tested high-performing formats, and turned her expertise into consistent content people wanted to watch, save, and share.

Results
Followers in 30 days
14K → 23K+
Crossed 500K+ views
2 Reels
Brand deals in the first month
₹50K+
Monthly enquiries from Instagram
100+
Proof

One of the reels generated:

Reel performance screenshot
Views669,094
Interactions60,661
Saves31K
Shares16K
Profile actions4,767

We didn't just improve the content. We gave the brand a clear identity and direction.

Dr. Neha Yadav
Dr. Neha Yadav
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Peter Feysa
Case 04Fitness & Coaching

Peter Feysa → 12K to 215K+ followers and a coaching brand built on top of it.

12K → 215K+
Followers in 10 months
Challenge

Peter was already creating content, but working with freelancers meant catchy editing, consistent quality, and timely delivery were difficult to maintain. This made consistent posting harder than it needed to be.

Strategy

We built a content system around high-energy hooks, double and triple-role formats, shareable fitness content, and motion graphics that made complex ideas easier to understand.

Execution

We posted 15+ days every month, tested different formats aggressively, and doubled down on the formats that performed. The result was content designed not just to reach people, but to consistently bring attention back to Peter and his business.

Results
Followers
12K → 215K+
Biggest Reel
12M+ views
1M+ View Reels
11+
Business Impact
Gym, coaching, and brand growth
Proof

Alongside the follower growth, multiple videos generated significant engagement, including 12M+ views on his biggest reel and 11+ reels crossing 1M views. The content helped generate coaching enquiries, clients, program sales, inbound DMs, brand partnerships, and supported the growth of Peter's gym business in Seattle.

Reel performance screenshot
266K1,046
Views12.2M
Likes266K
Comments1,046

The content didn't just grow the audience. It helped grow the business behind it.

Peter Feysa
Peter Feysa
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